Training on Marketing and Sales Management

On June 14-15 2022 GAEN conducted the training Marketing and sales management (digital advertising and PR). The target group of the training was the directors and administration representatives of the member centers of the network. The aim of the training was to gain awareness of the social enterprises of community/adult education centers in the digital world in order to better sell their products and services.

The training covered the following topics: Customer relationship management - customer-oriented service/product; Google products and their use for e-commerce; digital security issues; digital marketing; The role of social networks in digital marketing; e-commerce and platforms; Useful resources for working with multimedia.

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